We clothe real women, normal women, women of substance in their own right, women who empower others, those who embrace their individuality and who are proud of what they have achieved however big or small.

We break the stereotypes of having models of a particular body type, age or color because we believe sarees are for everyone and how one adorns it differs.

Boundaries and limits are for countries, let your creativity be as limitless as the length of your pallu.